Youtube deal with CBS to deliver full length TV shows

Youtube starts streaming full length TV shows, supported by advertisment. The content includes Star Trek, The Young And The Restless, and Beverley Hills 90210. That happens after a recent deal with CBS.

That seems to be bad news for Joost. Youtube enters it's market, but it already has a large userbase.

Read the official announcement:

We are starting to test full-length programming on YouTube, beginning with some fan favorites requested by you. Let's see if you know your full-length TV ...

You asked to be beamed up with Scotty, to devise a world-saving weapon using only gum and paperclips, and to get your grub on at "The Peach Pit". So we're giving you full-length episodes of these shows and many others.

These shows will be available in the new Theater View style we rolled out earlier this week, which provides optimal experience for watching full-length programming on your computer. Our new full-length format, in conjunction with the launch of our new player, marks an exciting milestone for YouTube as we continue our efforts to expand user choice and improve viewer experience.

As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows. You may see in-stream video ads (including pre-, mid- and post-rolls) embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads. In order to make this clear to you, we've labeled all full-length videos with a Film Strip symbol ( ) so you'll know exactly what kind of content you're choosing to watch and what ads you might see. (To see an example of the badge on search results, click here.)

So if watching the newest installment of "Beverly Hills 90210" has you nostalgic for your favorite Brenda and Brandon moments, or if you're counting the days until the "Star Trek" movie release, you can watch your favorite TV on YouTube.

The YouTube Team