Apple iTunes movie rentals

Apple announced during the MacWorld the new iTunes service, Movie Rentals. It allows customers to rent movies for as little as $2.99 and watch them on their Macs or PCs, all current generation iPods, iPhone and Apple TV.

Featuring movies from all the major movie studios—20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema—iTunes Movie Rentals is expected to offer more than 1,000 movie titles by the end of February, including over 100 titles featuring stunning high definition video with 5.1 Dolby Digital surround sound. Movies can be rented directly from a widescreen TV using Apple TV.

The cost will be $2.99 for library movies and $3.99 for new titles.